PPR Capital Management

Build-to-Rent

Building for What’s Next

Newly built homes, designed to be rented. A distinctly differentiated asset class benefitting from demographic shifts and institutional interest. Now open to accredited investors for passive investment.

Download our free ebook, The Shelter Effect.

The Basics

What Is Build-to-Rent?

A commercial asset class comprising single-family homes, townhomes, or low-density attached units developed specifically for lease rather than for-sale disposition, integrating single-family amenities with the benefits of consolidated operations and without the financial burden of homeownership.

Newly Built

Modern, low-maintenance homes.

Designed to Rent

Purpose-built communities with private yards and garages.

Professionally Managed

A dedicated team handles leasing, upkeep, and operations.

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The Demand Case

A Structural Demand Case

The for-sale market has structurally seized up while a growing pool of high-income families rents single-family homes.

Demand for single-family rentals

48%
of $100k+ renters aged 30–45 view renting as less financially risky
6.9M
renter households aged 30–45 earning $75k+ — up 43% since 2008
79%
of adults under 55 call a detached single-family home ideal; only 59% live in one
~12 yrs
median owner tenure — nearly double 2005's ~6.5 years

A generation of locked-out buyers become renters

21%
first-time-buyer share of the market — a record low, half its pre-2008 level
37%
homeownership rate for under-35 households — and still declining
40 yrs
record-high median first-time-buyer age

Sources: American Community Survey (IPUMS USA), NAR, MBA / New York Fed, JLL. Figures are approximate and for educational illustration.

Where PPR Enters

The BTR Value Curve

The Keystone Housing Growth Fund targets communities at a specific moment — after construction is complete and the certificate of occupancy is imminent, before lease-up begins, and at below-market replacement cost. Explore each phase to see the risks involved and where PPR steps in.

PPR's Entry Point

Right before lease-up, below replacement cost. Entitlement and construction risk are already behind the asset.

EntitlementConstruction & Lease-UpStabilized Hold
100140180220VALUEINDEXPPR ENTERSRight before Lease-UpLandEntitlementConstructionLease-UpStabilizedYr 5Yr 6Yr 7

PPR’s strategy occupies a deliberate middle ground — it avoids the construction-management risk of earlier-stage development and sidesteps the lack of scale and political headwinds of a scattered-site approach, while still targeting the same high-demand living experience.

Illustrative value index (100 = land acquisition). Risk categories are shown for education, are not exhaustive, and are not investment advice.

03

Lease-Up

Marketing, tenant placement, and occupancy stabilization.

Associated Risks

  • Pace of absorption / demand
  • Reaching target occupancy and rents
  • Operational execution

Where PPR enters

Retained — this is where PPR's operating expertise is applied to stabilize the community and create value.

The Return

Four Components of Return

Total return in real estate isn’t a single number. It’s built from four distinct drivers working at once: appreciation, rental cash flow, loan pay down, and tax efficiency. Each contributes in its own way, and together they compound into what an investor actually earns. Here’s how each one plays out within PPR’s Keystone Housing Growth Fund.

The Full Picture

Four drivers compound into one total return: income, growth, equity, and tax efficiency.

Because these are brand-new, purpose-built rental communities, appreciation can come from two directions. PPR enters at a below-market basis, right before lease-up, so value is created as the community stabilizes and reaches full occupancy. Beyond that, a persistent national housing shortage keeps demand for single-family living high, which can lift the value of the underlying real estate over the hold. Appreciation is realized at sale or recapitalization and is not guaranteed.

Once a Build-to-Rent community is leased up and stabilized, its portfolio of homes generates recurring rental income. Because the homes are newly built and professionally managed as a single community, maintenance and turnover tend to run lower than scattered, older rentals, supporting more consistent net cash flow, a portion of which is distributed to investors. Distributions depend on operating performance and are not guaranteed.

Build-to-Rent communities are typically acquired with mortgage financing. Each month, tenants' rent covers the loan payment, and the principal portion steadily reduces the outstanding debt. Over the hold, that amortization quietly converts rental income into growing equity for the fund and its investors, independent of whether property values rise. The benefit accrues gradually and is realized when the asset is sold or refinanced.

New residential construction is especially well suited to cost segregation, which reclassifies portions of a property, such as fixtures, site improvements, and personal property, into shorter depreciation schedules. Combined with accelerated and bonus depreciation, this can generate paper losses that pass through to investors and may offset taxable income. Depreciation may be subject to recapture upon sale.

Disclaimer: This is general educational information, not tax advice. Tax treatment depends on your individual circumstances and current law. Consult a qualified tax advisor before investing.

ROI

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The Data

The Numbers Behind Build-to-Rent

Chasing the hottest market isn’t a strategy. Durable returns come from understanding the fundamentals: the demographics pulling demand up and the forces shaping supply. The Keystone Housing Growth Fund is built on that data-driven view.

Our Sources

Demand and supply data from the American Community Survey, NAR, and JLL.

Homeownership is in structural decline

60%65%70%19901995200020052010201520202025Household-level (65%)Individual-level (59%)

Both measures peaked ~2005 and fell.

Household-level ownership sits at 65%; the individual rate — the share of adults who own — is just 59%. More adults are shut out of ownership than the headline number implies.

What this means for the fund

Fewer households own, and more rent for longer. Keystone builds and holds newly built rental homes for exactly this durable, growing renter base.

Source: Current Population Survey (Apartment List analysis), 1990–2025. Traced from source; figures approximate.

The Free Ebook

What’s Inside The Shelter Effect

  • Why residential real estate deserves a place in your portfolio
  • The case for alternatives beyond stocks and bonds
  • How private real estate earns income, growth, and tax efficiency
  • What makes housing resilient through market cycles
  • The risks to weigh, and how accredited investors get access

Free PDF · No obligation

The Shelter Effect — Why Residential Real Estate Deserves a Place in Your Portfolio

The Fund

Fund Terms at a Glance

A high-level summary of the Keystone Housing Growth Fund. Complete terms, risks, fees, and conditions are set out in the fund’s offering documents, available to accredited investors on request.

Eligibility

This fund is open to only, as defined under Rule 501 of Regulation D.

Target Fund Metrics

14–16%

Target IRR

1.66–2.0x

Equity Multiple

4–5 yrs

Target Hold

$50k

Investment Minimum

Fund

Keystone Housing Growth Fund

Strategy

Newly built, single-family build-to-rent communities

Investor eligibility

only (Rule 501, Regulation D)

Offering type

Reg D, Rule 506(c) private placement

Distributions

Anticipated once all properties are stabilized, at the discretion of the manager. Distributions are not guaranteed.

Management fee

2%

Target IRR, equity multiple, and hold period are forward-looking objectives, not guarantees or projections of actual results, and are not a promise of future performance. Summary terms only, subject to change, and qualified in their entirety by the fund’s offering documents. This is not an offer to sell or a solicitation of an offer to buy any security. Investing involves risk, including possible loss of principal; past performance does not guarantee future results.

The Next Step

Ready to Evaluate the Fund Itself?

Review the confidential materials for the Keystone Housing Growth Fund with our Investor Relations team — the offering documents, financials, and track record.

  • Private placement memorandum
  • Fund financials and projected returns
  • Track record and case studies
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Fund materials are intended for .

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